I am thoroughly pleasured to announce “Brian Watkins 3.0”, on my birthday, July 30th, which not only marks the 3rd major version of my personal website, but also the 3rd major paradigm of my personal identity. This is a fundamental shift in direction for me & my life.

For the better part of a decade, I have been going along the course of a philanthropic wealth builder, strategically seeking the purpose of having a massive humanitarian impact with my life. Then, suddenly without any fucking notice, on 6/24/2010, that was all shot to hell in literally 1 second with an extremely brutal & accurate distinction.

I figured out that my assumption of meaning that I had built my life & identity on was flawed. I realized that a massive humanitarian impact would overwhelmingly not mean much to humanity, despite popular belief. Since I realized the value wasn’t there, I then logically quit the pursuit I have been strategically building upon & enduring pain for, since age 19 when it was formally established. I also then decided to quit everything I had going on in my life, including all businesses, projects, personal goals, & commitments, since they were established for another version of myself and no longer had a productive purpose.

This chain of events caused a period of depression for me, including crying & staying in bed every day, since I had lost the fundamental meaning of my life & identity, until I emerged a couple weeks later with a new discovery of inherent meaning in July. When I logically & intuitively discovered this new meaning for myself, my baseline of daily happiness instantly returned. This has brought me to today, my birthday, July 30th, with the official launch of Brian Watkins 3.0. I have undergone a complete personal transformation of purpose, identity, & direction.

I view the distinct phases of my personal identity throughout my life as follows…

1.0: From birth to age 19 where I developed my platform of intelligence & philosophy.

2.0: Where I adopted & strategically pursued my life’s mission of personal happiness & world happiness, built upon my purpose discovered at 19.

3.0: From this June 24th onward, where I have shed my previous mission and am embracing the hedonist in me to independently maximize my own pleasure & happiness.

So, now, I’m taking the gloves off for my own pleasure and am going build the life, based on my identity & outlook, which pleases me the most. This will most certainly include many directions & behaviors that nice conservative country club going folk will not approve of, yet secretly explore & fantasize about when they aren’t buying into their own well-conditioned bullshit. My potty mouth might piss some people off. Being polyamorous & swinging might do it for some others. Not declaring false religious belief without reason could invoke hatred. Playing relative at times with personal expressions to maximize experiences. Etc.

What it is about for me is maximizing happiness in relatively healthy ways. Most people who will negatively judge me have likely done worse in life and don’t have the guts to admit it. However, my primary focus is not on actively mitigating conflict with individuals, but rather on creating amazingly pleasurable experiences & connection with fun likeminded people.

So, as I see it now, I will continue pursuing financial wealth for ample resources to experience an amazingly pleasurable life. I will establish a personal entourage, named Viper Squad, of hedonistic rebels to have fun with and experience ongoing happiness throughout a long life. I will put notable effort in seeking to enjoy as many pleasurable experiences & relationships as I can throughout life, relative to my health & moral codes. Where much of my life was controlled before, I plan to be much more spontaneous going forward. I still love intellectual exploration & logic hacking, so I will likely continue to engage in that for a long time too.

I was recently thinking of dumping my personal website altogether and not having one, since a part of me views it as a liability. However, since I have an interest in pursuing a public singing career, I thought I would go forward with a new personal website that is at least more fitting to my new identity. So today, on my birthday, I have launched version 3.0 of brianwatkins.com. I usually build upon my website, but this time, I replaced the previous one entirely.

My new personal website is engineered to be much more lightweight as far as visitor consumption & my obligation to create content. Currently, I only have a simple homepage and a blog section, where I had many pages & sections in my previous personal website. I’m only going to create new content when I feel like it and I’m going to put much less into the timeless value of it. I’m going to create content more based on the personal experience, rather than for the value of the content itself. I’m going to be much more raw & unfiltered from my hedonistic rebel identity. Fuck toeing other people’s lines.

Brian Watkins 3.0 was born out of pain, but persists for the purpose of pleasure. It’s good to be free.

PS: For a bit more detailed update on my personal transformation, see this note.

Brian Watkins