This is brianwatkins.com, the personal internet home of Brian Watkins the Extreme Entrepreneur. Notice on all of the individual web pages of my site that they now end in the file extension “.bw”. Common internet file extensions like .html and .php just were not fitting enough for The Extreme Entrepreneur’s personal website. No, it has to be unique and significant. So I figured out a custom hack to make all of my pages and content posts end with my own initials “.bw”. I still have all of the cms and php scripting abilities as before but now I have my own custom file type…the Brian Watkins file type! I was very happy the day I successfully hacked this feature into my site. It is only fitting that brianwatkins.com has its own proprietary file extension.